Business

On the heels of the 2008 Green Gap Survey conducted by Boston College Center for Corporate Citizenship and Cone LLC, the Federal Trade Commission will hold a public workshop on April 30th to “examine developments in green packaging claims and consumer perception of such claims.” The seminar will take place as part of the agency's first regulatory review of the Green Guides since 1998.

Findings by the 2008 Green Gap Survey showed that many Americans are confused by new terminology used in environmental marketing and advertising, and that a majority believes these phrases should be regulated by the government. Phrases such as “renewable” and “sustainable” are not yet addressed in the FTC’s Green Guides, and while some marketing experts fear that revised regulations could hinder advertisers’ abilities to communicate important information, others argue that better supervision will reduce the growing risk of consumer backlash.

A live webcast for those outside of Washington D.C. will be available during the event.

Download the workshop agenda in PDF here.

Download a PDF file of speaker biographies here.

To register to attend, send an email.